The way corporations communicate, both with the public and internally, has to adapt in the face of new challenges.
The past two years have brought tremendous changes in the way companies of all sizes have had to operate. Major health and financial crises have made it essential to develop detailed plans for communication between employees, with investors and the general public, with government agencies, and more.
The need for these detailed plans is only likely to grow over the course of this year, and may even make or break some businesses as the challenges they face continue to evolve. In this blog post, we’ll outline what a strategic communications plan really is, what it should include, and the kinds of challenges this type of plan needs to be able to address over the next year.
A strategic communications plan is a plan for communicating with a target audience, as implied by its name. For a corporation, this kind of plan is likely to cover multiple target audiences.
There are a few different purposes this plan can serve. For internal communications, it may be to keep your employees all on the same page when it comes to a new initiative your company is launching. It could also cover shareholder communications, letting them know the trajectory of your company and your planned future developments.
In any of these cases, though, the central goal of your plan is to deliver the message you want your company to send the way you want to send it to the specific audiences you want to hear it. Your plan should help shape the image of your company seen by your audience while keeping them in the loop with your current and future operations.
How do you develop this kind of plan? You start with who, what, where, why, and how:
Developing your strategic communications plan for 2022 will also have to take present-day challenges into account.
The biggest challenge faced by many major companies right now is supply shortages. This doesn’t just make it harder for businesses to offer goods and services to their customers on the same schedule as before; it also makes offering those goods and services more expensive.
Shortages in supply aren’t the only kind that need to be taken into account, either. Labor shortages have also plagued many businesses, introducing even more issues with meeting customer demand and retaining a profitable trajectory.
An effective communications plan will have to take these factors, as well as any actions your company needs to take in response to them, into account when painting a picture of your company for shareholders, customers, the public, and more.
The best way to get the right message across in your corporate communications is to work with an expert advisory team with years of experience helping major corporations formulate solid strategies. That team is Kingsdale Advisors.
Contact or call us at 888-683-6007 to find out more about how we can help you. We’re dedicated to finding the right personalized communications strategy for every client we work with, and we’re looking forward to helping you develop yours.
